Ethical considerations in digital healthcare marketing: Privacy, consent, and compliance

As digital health transforms healthcare delivery, ethical considerations become imperative. This article delves into the ethical dimensions of digital healthcare marketing, focusing on privacy, consent, and compliance. Privacy, fundamental in the digital age, intersects with informational and physical aspects, requiring robust protection, especially in regions like India facing regulatory gaps. Informed consent, a cornerstone, demands continual refinement, considering disparities and evolving challenges, necessitating a rights-based framework. Compliance with regulations like HIPAA and GDPR is crucial for ethical digital healthcare marketing, balancing commercial interests with patient well-being. The integration of Hidoc Dr exemplifies aligning technology with ethical considerations, emphasizing transparency, security, and patient-centricity.