This study provides insight into the major impact of car rental service quality on customer satisfaction and broader implications for the car rental industry in Bangalore, India. With the rapid development of cities and the rapid increase in the middle-class population, the demand for comfortable and flexible transportation options has increased, and car rental services have become an important part of urban transportation. The findings show that the quality of the car rental service is related to customer satisfaction, and the vehicle and customer services are gaining even more importance. Good service can give customers trust and feedback, thereby promoting the stable development and growth of the car rental industry. The findings of this study have implications for both car rental service providers and policy makers in Bangalore Policymakers can use these insights to support industry-wide performance standards and regulatory frameworks, promote healthy competition, and ensure customer protection. In conclusion, the study shows that managing and improving service quality is critical to the success of car rental companies in Bangalore. As cities continue to grow and transportation needs change, investments in service development can lead to better growth and customer confidence and have a positive impact on overall transportation in the city.